Tuesday, December 28, 2010

Rethink Everything

ReworkTitleRework
Author: Jason Fried
Category: Small Business
Summary:

Rework is a collection of business thoughts from Jason Fried of 37 signals, loosely organized by some general themes. Each individual topic takes up about one page, with a full length picture related to that topic on the following page. Rework covers all aspects of small business development, from the inception of your idea for the business, to getting it off the ground, to growing and managing your thriving company. 


The overarching theme is that the old business models are dead. Small is the new king. Passion and efficiency are the keys to success, along with the most important goal: Make a Great Product.


Review:
Rework is a phenomenal, paradigm shifting, mind blowing book. It is a fast read that is written in simple, every day language. No big business terms. No complex formulas or costly strategies. Just a refreshing call for people to act on their passion, stay small, work smarter not harder, and above all to be yourself.  


No matter your profession, Rework is a must read. Period. 

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